Search Engine Marketing
Search Engine Marketing (SEM) refers to paid advertisements of products/services on Search Engine Result Pages (SERPs). It is used interchangeably with Pay Per Click (PPC) or Search Engine Advertising. Businesses use available ad formats on popular search engine platforms like Google AdWords, Bing Ads, Pinterest Ads, Youtube Ads and Yahoo to reach their target audience.
PPCs have a wealth of benefits for business owners. Along with an increased online presence, PPCs provide near immediate results with quick ROI. As opposed to organic search results, PPCs also provide complete control over marketing message, visual display of your product, pricing, call-to-action and all that can highly increase the click-through-rate. Businesses that used advanced SEM tools and ad strategies report 4 times higher revenue than their counterparts.
While searching for a keyword, we usually see 3-4 paid ad results before organic search results. At Webority Technologies, we use various tactics and strategies to get your brand into both spots! We increase your website’s visibility through Pay Per Click (PPC) campaigns, contextual advertising and organic search rankings.
Our services include:
Services that we are offering
Keyword Research and Reporting
92.4% of keywords get ten monthly searches or fewer. Consumers are using Google to seek solutions. Keywords can let them know you exist and eventually boost sales. Because PPCs can be easily customized, using target specific keywords thereby increases the click-through-rate, conversions and sales.
57% of marketing executives believe on-page content development was the most effective SEO tactic. Optimizing each and every element on the landing page for PPC is important so your visitor completes the desired goal!
Analytics and Reporting
Our statistical reports on time lag, keywords, landing pages, traffic acquisition, mobile performance etc. convert data into information to help you make rational business decisions with regard to your PPCs. Regular monitoring and analysis is key to SEM exercise to ensure results and ROI.
How we work
Our 3-tier process designed for your success
Strategy & Planning
We understand your specific requirements, define goals and create a roadmap to meet your business objectives.
Our experts use technologies to design, develop and test the digital solutions we create for you.
Maintenance & Support
We offer 24x7, 365 days of Level 1, Level 2 and Level 3 technical support.